07 - 12 2014

Logo & Corporate Identity re-design for private age care provider Ten Years Younger Home Care in Cairns.

We were commissioned to create an overall dynamic, modern and warm design look and feel, avoiding stereo typical design-schemes used by traditional age-care providers. We solved the brief by introducing bright colours instead of faded shades, modern sans-serif fonts instead of conservative serifs and a cheeky photography style that tells positive stories of ageing  while maintaining a professional and premium finish to all applications. The scope of the project included logo re-design, stationery design, web-design, press-advertising and a comprehensive summarising style-guide.

About the client: Ten Years Younger provides a wide range of home care clinical and companionship care services. Ten Years Younger Home Care packages are individually tailored for the client. They specialise in delivering quality caring service in home care for the elderly person, and people with disabilities and illnesses. Their Home Care services can range from companionship to specialised clinical nursing care. All care packages are developed together with clients and families to meet their specific needs. Packages often combine social companionship and clinical nursing care.



`Recently Ten Years Younger Home Care embarked on a thorough and strategic planning process to redevelop our corporate identity and branding.

Leo’s input with our redesign of corporate identity and logo, was greatly appreciated, timely, and presented in a very professional manner.’

Kevin Fields
Business Manager – TenYearsYounger Home Care

Project Team:

Strategy: inspiredbymarketing.com.au

Code: rjnewdesigns.com.au

Voice: pipmillerpr.com.au


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