Logo Design and Branding for Gurriny Yealamucka Health Services

Timeframe:
2016
Client:
Gurriny Yealamucka Health Services Aboriginal Corporation
Web:
gurrinyyealamucka.org.au

Logo Design and Branding for Gurriny Yealamucka Health Services Aboriginal Corporation.

We were approached by the board to create a new Logo Design and Branding for Gurriny. The brief asked for a non-stereotypical indigenous identity. Based in Yarrabah directly at the Pacific coast south of Cairns, the community has a strong connection to the ocean.

As a community-based organisation it deserved a significantly different creative approach to represent geography and proximity to the sea. We refrained from traditional dot-painting elements often used for Aboriginal organisations without relevance to their actual tradition, art and geographic location. Instead, we created ‘The Wave’, an element representing the location of Gurriny Yealamucka Health Services.

The element can be used as a minimalistic footer treatment locked in the bottom for stationery, report content pages and vehicles. It also works as a full-depth ocean background with the waves floating locked on top and all info reversed out of our CYAN blue, height adjustable. The scope of the work included a Logo-design-refresh, Stationery, Style-guide, Web, Vehicle and Presentation collateral design.

Find out more about the work of Gurriny: http://www.gyhsac.org.au

About Gurriny

Gurriny, community controlled health service will lead the advancement of equitable health outcomes for the people of Yarrabah. To increase and maintain the health standards of people in Yarrabah and surrounding areas by delivering a service through the governance and management of an Aboriginal Community Controlled Health Service.

Scope of work

  • Creative Direction
  • Logo Design
  • Corporate Identity
  • Style Guide
  • Press-Advertising
  • Stationery
  • Signage
  • Company-Fleet
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