CareLynx – Logo Design and Branding

July 2016 - February 2017

CareLynx – Logo Design and Branding for an aged-care industry leader based in Cairns, specialising in development of care facility management software.

We were asked by the board to create a logo and brand-identity for CareLynx, a complete management software for residential aged care facilities going to market national and internationally in 2017. We created the ‘CareLynx-Heart Symbol’, the letters C and L linked into each other forming a symbol which is unique in itself but still internationally recognisable for love and care. Colours and imagery are kept clinically themed while fresh and crisp to reflect the modern-day digital age approach of the organisation. During the process of the CareLynx – Logo Design and Branding we created different CareLynx logo sub-category colour schemes for the 4 different sectors of care-facilities which CareLynx targets and services.

CareLynx has been designed from the ground-up to be the ultimate management manual, procedural guide and compliance monitoring package for Residential Aged Care facilities, Drug & Alcohol rehabilitation facilities and Community Care services. Demand for care services is increasing, especially as Australia’s population ages. But as residents and their families become more aware of their options, they’re driving change at the face of all types of care. Residential care facilities that want to keep up need a comprehensive solution that’s more than an alert driven data collection software program. CareLynx makes it easy to embrace this change, with the latest in cloud-based software and quality operational manuals, backed up with expert training and support. The complete user-friendly system lets clients minimise staff workload, maximise resident outcomes and income.

Find out more about CareLynx here:


Scope of work

  • Creative Direction
  • Logo Design
  • Corporate Identity
  • Stationery
  • Style Guide
  • Press-Advertising
  • Signage
  • Social-Media suite
  • Marketing collateral
  • Print handling
CareLynx - Logo Design CareLynx - Logo Design

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