Branding and Design – JCU Open Day 2016 Campaign

Timeframe:
2016
Client:
James Cook University
Web:
jcu.edu.au/openday

Branding and Design – JCU Open Day 2016 Campaign

Branding and Design – JCU Open Day 2016 Campaign, in Cairns and Townsville. We were asked for the third consecutive year to assist with the design conception and branding for James Cook Universitie’s annual Open Day. The scope of work included an expansion of the 2015 theme into a more diverse and photographic interpretation and its application into press-advertising, web, print and publications. The artwork shows a duo-coloured, multi-layered fan which is partly filled with images relating to the Universities’ courses and strategic intend.

Scope of work

  • Creative Direction
  • Design conception
  • Branding
  • Press-Advertising
  • Signage
  • Social-Media suite
  • Marketing collateral
  • Print handling

About the client

One of the world’s leading institutions focusing on the tropics, Australia’s James Cook University is surrounded by the spectacular ecosystems of the rainforests of the Wet tropics, the dry savannahs, and the iconic Great Barrier Reef. Our unique location enables students from Australia and overseas to study in a diverse physical environment unparalleled by any university in the world.

Born for the tropics

Ranked in the top 2 percent of the world’s tertiary institutions by the respected Academic Ranking of World Universities produced by the Shanghai Jiao Tong University, James Cook University is dedicated to creating a brighter future for life in the tropics world-wide, through graduates and discoveries that make a difference.

Dedicated to research

The University conducts nationally significant and internationally recognised research in areas such as marine sciences, biodiversity, tropical ecology and environments, global warming, tourism, and tropical medicine and public health care in under-served populations.

Open Day is a great opportunity to find out more about your local university – whether you are interested in starting, changing or furthering your career or you are simply curious about what is happening ‘out at the uni’, Open Day is a great day out for you and your family.

Find out more:

jcu.edu.au/openday

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